copy for digital projects and applications Vet key site features for adherence to brand voice standards and create and coordinate change management communications Collaborate with key stakeholders across the business to create and modify content on dedicated landing pages Boil down complex concepts into succinct, easy-to-scan copy that is efficient, engaging, and channel appropriate Champion a mobile-first methodology and be an accessibility advocate Leverage data, metrics, and user testing to develop digital content strategy and defend decisions related to content presentation and cadence Ideal Candidates will possess; 3+ years of digital copywriting experience Expereince in a highly regulated
industry is highly desired Degree in Journalism, Communications or Marketing (or related field) Portfolio or writing samples are required for submission Proof of Covid vaccination required (boosters not required) Client Description Founded in 1823, this client operates one of the world's largest energy delivery systems, and provides electric, gas, and steam services for 10 million people in the Greater New York region.
You read that right, 10 million! With the goal of providing cleaner and more efficient energy choices, they are always looking toward the future and exploring innovating ways to take advantage of developing technologies that better serve consumer needs. As a leader in the
industry, they listen to consumer needs and are working to provide more control over when and how power is used.
Innovative and creative? We love that! The company culture? Award winning! Our client fosters an empowering and inclusive workplace culture with over 15,000 employees who make all the difference in the company. Our client has received top accolades for their continued diversity efforts and unique opportunities for women in the field. Each opportunity with this client is exciting, while they are already amazing, your digital expertise can help make them extraordinary! Your creative passion, fresh perspectives, and commitment to learning will help drive a seamless customer experience.
You will gain new skills (and perfect your current ones), partner with some of the worlds smartest individuals, expand your portfolio and update your resume for the next opportunity. Apply today to see what exciting opportunities we have waiting for you! Working with AQUENT provides you access to some pretty awesome perks: Subsidized (up to 85%! ) Health, Vision and Dental Benefits, and Access to Fidelity 401(k) with Matching! FSA Program Weekly Direct Deposit Resume / Portfolio Review + Interview Prep. You'll be set-up for success! Free Continued Learning: / Compare our benefits to other agencies, here: /find-work/talent-benefits Who is AQUENT?
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and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture. The Marketing Strategy and Business Development Team works closely with Marketing and other cross-functional leaders to help define & articulate the growth strategy for Marketing, including strategic partnership opportunities.
This team also partners with Senior Leaders in the various business and functional areas across New York Life to understand their digital marketing needs and supports development and execution of strategic initiatives and solutions to address those needs. The team’s role typically
includes framing and analyzing complex business problems, implementing innovative solutions, driving adoption of digital solutions, and playing a key role in informing and influencing decision making to ensure marketing’s brand and marketing strategy are aligned to enterprise goals.
Your Main Responsibilities : Support Marketing Leadership Team in defining transformational growth strategies to drive new customer acquisition and increase customer retention and maximize customer lifetime value. Support exploration of strategic partnerships and alliances that can contribute to growth initiatives. Support business planning for the growth initiatives that include cost benefit analysis, developing
business case and outlining the steps and resources required to execute the initiatives effectively.
Identify potential risks associated with the proposed growth strategies and develop mitigation plans. Provide analytical support for the development of multi-year strategy roadmap for Marketing. Support the prioritization of initiatives based on business and enterprise needs. Keep abreast of the latest trends and " best practices" in Marketing and Business Development. Conduct market research to identify trends, opportunities, and threats. Utilize data and insights to inform growth strategies. Collaborate with teams across the organization to execute various growth initiatives.
Utilize data analytics and performance metrics to measure the success of the initiatives and support data-driven decisions. Assist with change management to minimize disruption and drive the adoption of new initiatives. Support KPI reporting, business reviews, and program analysis. Support agenda and material development for meetings with senior executives and the Board. Who We Are Looking For: Bachelor’s degree required, MBA or master’s degree in business, marketing, or a related field strongly preferred. 5+ years of functional experience in management consulting/ marketing Experience in financial services preferred, insurance expertise is a plus.
Experience in developing and implementing growth strategy or business development. Proficiency in data analysis and research Outstanding critical thinking, analytical and quantitative abilities Broad understanding of emerging insurance and financial services industry trends and market dynamics Experience in driving multiple projects and work-streams, including project planning, execution, and milestone reporting. Strong connector of people, concepts, and applications. Able to translate complex concepts simply and distill key “so what’s” for an array of stakeholders.
Ability to toggle between strategic considerations and tactical implications, helping to deliver the approach and execute to create specific deliverables. Strong and effective communication skills; ability to present to senior leaders, as well as peers in a clear manner, fostering dialogue and helping to drive decisions. Collaborative work style and leadership presence; ability to effectively interact and forge strong working relationships with team members and leaders across the organization. Ability to build relationships across the organization to influence areas outside direct line of reporting.
Agile, self-starter with excellent time management skills and the ability to meet multiple deadlines while navigating the ambiguity of a dynamic work environment. #LI-SV1 #LI-HYBRID Salary range: $105,000-$160,000 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: No Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required. Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation.
We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life. ” To learn more, please visit Linked In , our Newsroom and the Careers page of . Job Requisition ID: 89789
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
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Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
