Location: San Francisco, CA
opportunities, and grow our business. What Youll Develop the marketing strategy for Motives network in existing and future markets with a focus on data-driven marketing to drive activation, first-time and repeat use, and long-term value. Build differentiated value propositions, product positioning, and messaging to establish Motive in the industry.
Partner with the Product team, helping them launch new features and explore new opportunities to package and price services and mobile applications for small to enterprise businesses. Manage the customer conversion funnel and lifecycle by driving impactful experimentation and optimization across digital advertising, landing pages, social,
email marketing, adoption programs, and reactivation. Collaborate with other product marketers and campaign marketing teams to bring the messaging to life in campaigns that drive up-sell and cross-sell opportunities.
Develop a deep understanding of the competitive landscape and alternative solutions and share those insights with cross-functional teams. Own the internal and external-facing messages for releases and ensure they are communicated to the market in such a way to clearly express the differentiated value. What Were Looking Minimum of 4 years of experience in product marketing, preferably in a high-growth tech environment. Proven experience in launching and marketing tech products/services.
Solid track record of running successful marketing campaigns.
Excellent communication, presentation, and leadership skills. Demonstrated ability to work cross-functionally with teams like Sales, Product Management, and UX. A strong entrepreneurial spirit with a drive to take on initiatives and pursue opportunities. Experience with data-driven marketing and the ability to analyze and utilize data to inform strategies. J-18808-Ljbffr For more details: jobs-search. org/advertising_san-francisco-c426440/senior-product-marketing-manager-san-francisco_i1970910382
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