Location: Lakewood, CO
Company: Teren
bringing the latest AI/ML technologies to the geospatial industry, this is the job for you. The Position The successful applicant will be responsible for developing and managing all marketing activities of the company including: Participating as an active member of the senior management team as we grow our corporate and marketing strategies.
Establish and manage the product marketing and business development budgets for the company. Identify and build a team of internal and external marketing resources that will enable scaling our business. Examine and recommend untapped potential for our current offerings, while leading the successful launch of new offerings into new markets. Manage
all marketing and promotion activities to establish Teren as the category leader in our markets. Identify and build relationships with potential channel partners. Experience & Education We want a team member who brings the right toolkit, without the baggage found with incumbent industry players: We are looking for a marketing leader with 3-5 years of post-MBA experience, or the equivalent set of proven experience.
Experience marketing enterprise software, Saa S, or software engineering services is a must. Experience and knowledge of the remote sensing, mapping, imaging, or geospatial industries is a plus. Demonstrated ability to build bottoms-up market forecasts, and bottoms-up sales
forecasts. A track record of identifying market and customer influencers and translating those relationships into leads that drive our sales and business development funnels.
Past exposure to and involvement with establishing and managing channel, OEM and/or white-label relationships. Of course, the table stakes for this role are experience executing marketing communications, trade shows, marketing collateral design and creation and regular customer stakeholder communications. Reporting and Career Growth This person will report directly to the CEO and will work arm-in-arm with teams across the company to drive product strategies, sales strategies, and outbound marketing activities.
Eventually, we see this position growing into a C-Suite role with the requisite responsibilities and compensation. Other Important Information This executive will be based in our Lakewood, CO headquarters location, alongside our other senior leaders. We offer remote work flexibility; however, our most successful leaders are in-office most days. We expect this team member to be our primary " eyes and ears" in the marketplace, so expect to be on the road 25%+ of the time visiting customers, attending industry events, and working with our other executives to establish us as the category leader in our space.
Although we envision this executive building a team to execute the marketing activities within the company, our initial expectations are that this person will be doing a lot of the heavy lifting on the basics in the early days. No job is too small for anyone on our team. Compensation This is an Exempt Position offering a starting salary range of $150,000 - 180,000 plus incentive stock options to match the role (DOE). We also offer competitive health insurance and 401k benefits to our employees. This position is full-time, salaried exempt. Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is occasionally required to sit, climb, balance, stoop, kneel, crouch or crawl. The employee must frequently lift and move up to 10 pounds and occasionally lift and move objects up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Teren is committed to the full inclusion of all qualified individuals. As part of this commitment, Teren will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Mike Sever, VP of Internal Operations, (970) 227-xyz X, xyz X@
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Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
