Location: New York, NY
Education level: Bachelors degree Job function: Marketing Industry: Entertainment Pay rate : View hourly payrate Total position: 1 Relocation assistance: No Visa : Only US citizens and Greencard holders Candidates from NYC or DC/MD only. This role is onsite from Day 1!
The Role looking to fill a short-term position on the Marketing Team for the Marketing Manager. The Marketing Manager will play a key role in managing consumer marketing for TLC initiatives, with overall goal of increasing viewership, reinforcing brand presence. Some key responsibilities include marketing campaign development and management. This includes maintaining and growing internal and external relationships that
foster brand-building opportunities for key franchise series/programs and integrating research and strategy planning information into marketing plans and execution.
Specific responsibilities include: Project manage all aspects of marketing creative and campaign development for TLC to build audience viewership and reinforce core brand attributes. Campaign leader on assigned programs, franchises and initiatives. This includes development of marketing/creative briefs, managing the execution of marketing campaigns and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production. Work closely
with Art Director to insure all relevant information needed for a job is input into job tracking software including sizes/specs/delivery.
Manage and track budgets to insure creative and production are on target with client budget parameters. Analyze effectiveness of campaigns and report back to team on successes and key findings. Oversee project work-flow of creative assets; ensure revisions are accurately made; communicate job changes and budget. Identify, develop and execute key external partnerships that will help to evolve the brand. Champion internal partnerships across departments (such as: press, international, affiliate sales, ad sales) and business units (Including: on-line, retail, publishing, licensing, legal, etc.
) marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation. Coordinate execution of partnerships with external marketing partners. Devise and implement campaign strategies (incorporating relevant program production/program development insights) and development timelines, working closely with creative counterpart and media strategy/promotion group, supervisor and senior management. Provide strategy direction, clear feedback and key deliverable information to internal and external resources Work seamlessly with digital, social media and press on communication plans and deliverables.
Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyze campaign ROI, and oversee production budget associated with campaigns managed. Manage and oversee timetables with direct hands-on management of meetings, follow up, timelines, routing materials for approvals, lists of campaign assets. This position manages the work and deliverables of other departments and peers while these colleagues do not officially report to the manager.
Basic qualifications 5+ years experience in marketing/advertising position. This is a position for a seasoned marketer. Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience. Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience. Proven project management and strategic marketing skills including budget management and media planning and promotions. Must have concrete examples of marketing plans, show launches, creative campaigns that candidate worked on/contributed to.
A keen analytic leaning but also possesses a creative flare. Ability to multi-task while prioritizing workloads. Self-starter but collaborates well in a team environment. Meticulous attention to detail & strong organization skills. Excellent written and verbal communication skills. Passion for entertainment, pop culture. Preferred qualifications MBA/MA are a plus with right candidate.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
