Location: Farmington Hills, MI
Company: Bromberg & Associates
and e-learning solutions. This position offers an exciting opportunity to make a meaningful contribution to the growth and success of the company , department and your own. Key Responsibilities: Content Marketing: Develop and execute content marketing strategies to create and distribute valuable, relevant content that attracts, engages, and converts our target audience, both B2B and B2 C.
This includes blog posts, e B ooks , webinars, videos, and more. Social Media Management: Manage our social media presence across various platforms, create and curate content, schedule posts, engage with followers, and monitor social media analytics to optimize performance. Email Marketing: Plan and
execute email marketing campaigns, including creating newsletters, automation workflows, and segmenting the email list to nurture leads and engage with existing customers.
SEO Strategy: Implement and improve SEO strategies to increase our website's visibility in search engines. Perform keyword research, on-page and off-page SEO, and track rankings. Paid Advertising: Manage paid advertising campaigns (Google Ads, Facebook Ads, etc. ) to drive traffic and conversions. Monitor and optimize ad spend and ROI. Analytics and Reporting: Utilize tools like Google Analytics and social media insights to track and report on marketing performance. Use data to make informed decisions and refine marketing
strategies. Marketing Collateral: Create and update marketing collateral, including brochures, flyers, and presentation materials, to support sales efforts.
Competitor and Industry trends Research: Stay up-to-date on industry trends and competitive analysis to identify opportunities and threats in the market. Remote Event Marketing: Support the planning and promotion of webinars, workshops, our biannual conference and other virtual events. Onsite Event Marketing: prepare collateral materials and giveaways items, communicate with other team members in executing designs and producing giveaways, and participate in various industry and non-industry events.
Travel, primarily in the USA, may be required up to 4 times per year. Brand Awareness: Contribute to brand-building efforts to increase brand recognition and loyalty. Qualifications: Bachelor's degree in Marketing , Business, or a related field. 2+ years of experience in marketing, preferably in the language, e- learning or training industry. Proficiency in digital marketing tools and platforms, including SEO tools, email marketing software, and social media management tools. Strong understanding of content marketing and the ability to create compelling content. Excellent communication and writing skills.
Data-driven mindset and the ability to analyze and interpret marketing data. Creative thinking and a passion for staying up-to-date with marketing trends. Strong organizational and project management skills. Proficiency with design tools like Adobe Creative Suite (Photoshop, Illustrator) is a plus. This is a fantastic opportunity for a talented Marketing Specialist to contribute to the growth and success of our company and to help us make a positive impact in the field of Language access, e- learning and training. If you are a creative, analytical, and passionate marketer, we encourage you to apply.
To apply, please submit your resume and a cover letter outlining your relevant experience and why you are a great fit for this position. Bromberg & Associates is an equal opportunity employer, and we welcome candidates from all backgrounds to apply.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
