Location: New York, NY
Company: Google
use digital, print and offline channels to drive forward key metrics such as unaided awareness, perception lift, consideration and global mindshare growth, website traffic, organic reach and more. In collaboration with our central media lab team, you will develop digital marketing strategies and tactical plans and collaborate with cross-functional teams to build global media awareness campaigns.
This collaboration will include key elements such as brand strategy, asset management and delivery, campaign performance and reporting, optimizations and creative testing. You will craft media and channel strategy in partnership with our media center of excellence as well as our brand marketing
team. You will manage and collaborate with our agency partners to ensure execution of strategy is achieved. You will develop a working relationship with the demand generation team, integrating the brand digital marketing efforts with demand campaigns for a comprehensive audience engagement journey that follows the full purchase funnel.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that
only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $129,000-$194,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google. Minimum qualifications: Bachelor's degree or equivalent practical experience. 6 years of experience in Business-to-Business (B2B) technology paid media advertising. 6 years of experience collaborating with cross-functional teams to develop brand campaigns across multiple channels and measure media performance against audience goals within multiple markets globally.
Preferred qualifications: Experience in Marketo, Salesforce, or similar platforms for campaign setup, campaign orchestration, lead management, tracking and reporting. Ability to use data to create insights that inform overall strategy, use performance data to recalibrate strategy, and optimize media plan/channels. Ability to collaborate and achieve goals as a team. Excellent project management skills, with the ability to manage multiple internal stakeholders, external creative agencies, events vendors, and cross-functional projects. - Develop media plans for media awareness journeys and campaigns that achieve brand awareness KPIs in key markets for Google Cloud and Google Workspace.
- Ensure accuracy and tracking, measurement, and attribution of integrated campaigns across awareness stages and systems. - Produce insights to drive brand media strategy that support a customer-first approach and key business objectives. - Build channel testing and experimentation plans and establish requirements documentation, including flows, segmentation, and reporting. Analyze results and provide recommendations for ongoing channel optimization. - Deliver channel-specific performance goals through budget management, creative optimization, and market/channel optimization.
Provide performance updates to stakeholders and executive leadership. Requisition #: 120488424231576262pca3lyuhf
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Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
