Location: New York, NY
Company: Mastercard
networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company.
With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. Dynamic Yield, a Gartner-recognized Leader in Personalization Engines six years running, is looking for a Associate Content Marketing Manager, Growth Programs. This person will help support the development, distribution and growth of Dynamic Yield's thought leadership and
subject matter expertise in web copy, newsletters, research reports, social media updates, guest post contributions, and more. Content plays a significant role in how we nurture relationships with the industry, from our customers to partners, analysts, and prospective buyers.
This role will support the Content team in its collaborations across functions such as Design, Events, Product Marketing, Demand Generation as well as other departments like Sales, Channels, Customer Success. This role will also cross-functionally support Mastercard's global Personalization Blueprint initiative. Successful candidates will have experience in Saa S or B2B Marketing, executing content marketing efforts
to drive awareness, engagement, and conversions. The optimal skills for success in this role: Comes to every project with a strategic point of view, forcing the organization to think critically about the task at hand and optimal way forward Strives for perfection in their work as well as that of others while balancing the need to move quickly, all without getting lost in the weeds Naturally gifted at writing, turning complex subject matter into compelling, easily digestible information without sacrificing its integrity Skilled at managing and prioritizing a multitude of projects with varying deadlines but experienced enough to prioritize and set realistic expectations A problem-solver who will take the time to work an issue out independently but isn't afraid to ask the appropriate questions when necessary Self-motivated and interested in tackling new and unexplored opportunities that might otherwise have gone unnoticed or unrealized Qualifications:2+ years of content marketing experience in B2B Marketing or Saa S setting1+ years of cross-functional project management and support A strong command and appreciation of tone, mechanics, and grammar Knowledge of digital marketing tactics, including social, email marketing, basic SEO, and web analytics Familiarity with the marketing technology landscape and Saa S-based business practices Bachelor's degree in English, Journalism, or related field Experience using Word Press HTML / CSS knowledge - a plus Hands-on experience with A/B testing, optimization, and personalization - a plus Background in e Commerce PDN-9ad99f8a-1d19-46fa-9d51-00bcef55ffd3
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
