Location: Costa Mesa, CA
Company: Charlie's Chalk Dust
quality vapor products currently distributed in more than 90 countries around the world. Charlie's has developed an extensive portfolio of brand styles, flavor profiles, and innovative product formats. For additional information, please visit our corporate website at: and our branded online websites: , , , PACHA.
co and . WHY JOIN OUR TEAM? Competitive Salary Stock Grants (at the discretion of the BOD) 401(k) matching (after 1 year) Health Insurance (after 30 days) Dental Insurance Vision Insurance Holiday Pay Paid Time Off Employee referral bonus program Amazing work culture! Bring your dog to work every day! JOB OVERVIEW: The Marketing Manager will work closely with our COO and President
to help build awareness of the Company's innovative and award-winning products. We are looking for an experienced and versatile Marketing Manager who will love the challenge of growing sales, market share, and brand awareness of our products in the rapidly evolving e-cigarette space.
The primary role of the Marketing Manager will be to lead and oversee marketing campaigns and projects in support of the Company's strategic goals and objectives. especially including initiatives around a highly disruptive, industry changing nicotine substitute product ( SPREE BAR ) that Charlie's plans to launch next month. The ideal candidate will thrive under tight deadlines and changing business needs.
S/he must be detail-oriented and will have excellent written communication skills, a metrics-driven marketing mind (with an eye for creativity), and proven experience developing marketing plans and campaigns.
ESSENTIAL DUTIES AND RESPONSIBILITIES Develop marketing plans for (and oversee marketing projects with) the Company's Distributor, Wholesale, and Retail accounts. Increase sales and consumer brand awareness of our products. Track, measure, and evaluate the effectiveness of marketing campaigns. Develop and grow SPREE BAR social media initiatives (website, Instagram, B2B digital marketing, etc. ) and brand building programs aimed at consumers. Contract celebrity endorsers and influencers for the SPREE BAR product line Develop and launch a SPREE BAR Brand Ambassador Team to conduct " blitz marketing initiatives" in the top 20 markets across the United States.
Actively manage the marketing budget; provide ROI/KPI analyses for all department initiatives Work with the B2B sales team to develop and refine (i) promotions, and (ii) marketing materials that will increase sales and profits. Manage production of sales support materials, print and digital. Develop unique, impactful POS marketing materials. Work with the R&D team, Creative team, outside legal counsel, and senior management to ensure that packaging, warnings, and all consumer-oriented marketing materials are consistent with both regulatory requirements and Company standards.
Gather product feedback through surveys, focus groups, and telephone solicitations. Develop targeted traditional and digital marketing campaigns. Analyze customer surveys, consumer trends, market analyses, and marketing best practices to build successful marketing/sales strategies. Schedule and coordinate the Company's tradeshow activities. Monitor costs and budgets with a bottom-line, revenue-driving mentality Provide copywriting/editing as needed for marketing collateral, digital advertising, social media, speaking abstracts, and press releases.
WHAT YOU'LL NEED TO JOIN CHARLIE'S EDUCATION: Bachelor's degree in marketing, business, or related field. EXPERIENCE: 5+ years experience in product management, marketing management, brand management, or related. Netsuite experience SKILLS: Excellent written and oral communication skills. Proven experience developing marketing plans and campaigns. Extensive experience and proven expertise in social media Strong project management, multi-tasking, and decision-making skills.
Ability to work independently in a fast-paced, deadline-driven environment while efficiently and effectively managing competing priorities. Metrics-driven marketing mind. but also collaborative and creative. Proficient with online marketing and across multiple social media platforms. Expert-level competence with MS Office Suite. THE IDEAL CANDIDATE WILL ALSO DEMONSTRATE THE FOLLOWING CHARACTERISTICS: Thoroughness and attention to detail are essential Must possess excellent communication skills and a willingness to collaborate with colleagues across various departments The desire to lead a team and to drive results The ability to manage multiple workstreams and to meet deadlines is critical
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